![]() “We’re creating more awareness for the brand,” said Jane Wild, managing director of The Renovation Store, Tokyomilk’s distributor in European countries such as the U.K., France, Germany, Italy, Spain and Austria.įor its part, Cazcarra got started by teaching before getting into the business of selling color cosmetics. In Europe, it’s retailed in Italy’s La Rinascente department store and through some Web sites. Tokyomilk, a four-year-old brand by Denver-based Margot Elena, was displaying its toiletries line with prices ranging from 12 pounds, or $18.15, for a lip balm to 45 pounds, or $68, for a body butter. Nanogen was at Cosmoprof to burnish its cosmetics image and try to attract salon buyers, according to Jaime Ayres, the company’s account manager. A 15-gram container sells domestically for 18.95 pounds, or $24.20, while a 30-gram bottle goes for 29.95 pounds, or $38.25. Its bestseller is a camouflage product using keratin hair fibers. was Nanogen, a specialist in hair regrowth with both retail and professional lines. The company is also working on an amenities line for hotels and face products made with olive oil.įrom the U.K. Its collection includes shower gel, body scrub and lotion plus fragrances. Meanwhile, Amhnesia Parfum and Acqua Classica di Napoli - two niche fragrance brands from Naples - were hoping to expand abroad.Īnother homegrown Italian brand at Cosmoprof for the first time was Arangara, whose product ingredients are culled from an organic farm in Calabria. Arthaud said he was looking for further distribution in India, Russia and Scandinavia. It is sold in France at Galeries Lafayette and through Web sites. The label, which was introduced in 2009, has a short line of multifunction products that range in price from 22 euros to 57 euros, or $28.10 to $72.80 at current exchange. “There’s no other fair in Europe where you have so many international customers,” said Didier Arthaud, founder and ceo of 66-Degree 30 men’s organic skin care line, whose name refers to the angle of the tilt of the earth’s axis that produces the seasons. BeautyLab has just been introduced to Poland, and its next product launch will be a cellular serum to reactivate and rejuvenate stem cells. “It’s beyond our expectations,” said Angela Wilken, U.K. It currently sells its products in more than 60 countries, through over 20,000 sales points.Įssence is the top-ranked mass-market color line in volume units in 11 markets, including Germany, Austria, Switzerland, Croatia and Bosnia.Īmong the Extraordinary Gallery’s first-timers was BeautyLab, a skin care brand for both the professional and retail channels. “If you have to pick a fair, Cosmoprof is the one for us,” said Christina Oster-Daum, general manager of Cosnova Beauty, which produces the Essence and Catrice makeup brands targeting the teenage and 25-to-45-year-old demographic, respectively.Ĭosnova was, in part, looking to widen its geographic reach to Scandinavia and the U.K. Ostoya said the kits, priced from $16 to $22, are designed to make nail decoration easier because she believes consumers are intimidated when they see the complex nail designs that are now driving the market. ![]() Not to be left out of the red-hot nail category, the Boldface product developers were marketing kits of decorative nail enamel, including textures and decals. She noted the Kardashian sisters have 30 million Twitter and Facebook followers and that Boldface is interested in exploring new ways for people to shop. Ostoya said they’re also thinking of including some other articles of branded clothing, such as ballet shoes. In cooperation with the Kardashian’s other licensees, Boldface plans to put a franchise fragrance on sale in the machine. “We are looking for distributors in Asian countries, to put the machine in strip malls, highly dense shopping areas and luxury hotels,” she said.
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